You are required to produce a costed business plan for a new business launch

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Policy, Governance and Information
July 2020
Solent University
Coursework Assessment Brief
Assessment Details
Module Title: Business Finance for Managers
Module Code: BFA438/QHO422
Module Leader: Dalene Matthews
Level: 4
Assessment Title: Individual Business Plan
Assessment Number: REPO1
Assessment Type: Individually written
Restrictions on Time/Word Count: 1,800 words plus accompanying spreadsheet
Consequence of not meeting
time/word count limit:
There is no penalty for submitting below the
word/count limit, but students should be aware that
there is a risk they may not maximise their potential
mark.
Assignments should be presented appropriately in line
with the restrictions stated above; if an assignment
exceeds the time/word count this will be taken in
account in the marks given using the assessment criteria
shown.
Individual/Group: Individual
Assessment Weighting: 100%
Issue Date: 18th October 2021
Hand In Date: 28th January 2022 Before 4pm
Planned Feedback Date: 20 working days
Mode of Submission: On-line
Number of copies to be submitted: Since on-line submission via ‘Solent Online Learning’ is
used, students are not required to submit a hard copy
Anonymous Marking This assessment will be exempt from anonymous
marking as it falls within an exempt category under the
University’s Anonymous Marking Policy

Assessment Task
You are required to produce a costed business plan for a new business launch. The
plan can, within reason, be based upon any area of business activity. The business
plan must contain the following key elements:

  1. A summary of the business idea, an analysis of the risks that the business will
    face and the source(s) of initial funding for the business.
  2. An outline and discussion of the key fixed and variable costs.
  3. A budgeted profit forecast for the first year of operation.
  4. A budgeted cash flow for the first year of operation.
  5. Calculation of the breakeven point and margin of safety.
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    Policy, Governance and Information
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  6. Key performance indicators (KPIs) to monitor progress towards business goals.
  7. Recommendations based on the results of your analysis above.
    It is important that you do some research before identifying and quantifying sales and
    cost volumes; this could be based upon internet based research or your own
    knowledge of a particular business sector. It is likely that you might have to make
    some assumptions with regard to some of the revenue and cost items and these
    should be clearly explained in your plan.
    Assessment criteria
    Refer to the marking criteria table for detail.
  8. Clear and succinct summary of the business idea.
  9. Outline and discussion of the main fixed and variable costs.
  10. A clearly presented and reasoned profit forecast and cash flow.
  11. A clearly presented breakeven point and margin of safety calculation.
  12. Clearly presented Key performance measures.
  13. Clearly presented recommendations.
  14. Presentation including spelling and grammar; clarity and layout of the report.
    Elements of this assessment will gain credit towards CMI level 5 award.
    Presentation (6):
    You should set your answer out in the format of a business plan incorporating: a title
    page and contents page; a clear signposting introduction that identifies the order in
    which the questions above are to be answered; the use of sub-headings; a conclusion;
    and a reference list (a bibliography is not required). Note you may use appendices
    judiciously and these (and the reference list) need not be counted in your word count.
    Please ensure you adhere to the Harvard standard of referencing and citation. If you
    require any help with this, please either contact Dan Scutt or look at the sources on
    the library webpages.
    The word count is 1 800.
    Summary of the business idea (1):
    Your objective here is to ensure that the reader is clear as to: what industry the
    business plan sits in and the nature of the business idea/start up. You can also identify
    the nature of the competition and the key success factors needed in the industry. The
    style should be succinct and crisp.
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    Policy, Governance and Information
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    Outline and discussion of fixed and variable costs (2):
    You should firstly identify and then quantify the main costs that your business idea will
    incur. You should try to ensure these are as accurate and realistic as possible, e.g.,
    by referring to cost sources etc. If you are making assumptions regarding the costs,
    these will need to be clearly stated. You should divide this section into fixed and
    variable costs. The section should conclude with a discussion on the costs identified:
    which ones are the highest? How volatile are they, etc.
    Profit and cash forecast (3 and 4):
    These should be clearly outlined in tabular format. You might find it easier to construct
    both tables in excel and then cut and paste them into your report. You must annotate
    the forecast to indicate any assumptions made including the source(s) of finance for
    your business.
    Breakeven Point and Margin of Safety (5):
    Both calculations should be clearly set out with annotations to show the origin of the
    component items. This section should conclude with some considered comments on
    each calculation. Is the breakeven point high or low? What risks are faced by the
    business as a result of the calculations? Is the margin of safety high or low etc.?
    Key Performance Indicators (6):
    Performance indicators should be specific to the business. You should explain why
    you have chosen each KPI and how it could be measured.
    Learning Outcomes
    This assessment will enable students to demonstrate in full or in part the learning outcomes
    identified in the Module descriptors.
    s
    Late Submissions
    Students are reminded that:
    i. If this assessment is submitted late i.e. within 5 working days of the submission
    deadline, the mark will be capped at 40% if a pass mark is achieved;
    ii. If this assessment is submitted later than 5 working days after the submission deadline,
    the work will be regarded as a non-submission and will be awarded a zero;
    iii. If this assessment is being submitted as a referred piece of work then it must be
    submitted by the deadline date; any Refer assessment submitted late will be regarded
    as a non-submission and will be awarded a zero.
    https://students.solent.ac.uk/official-documents/quality-management/academichandbook/2o-assessment-principles-regulations-temporary-amendments-for-covid-19-
    contingency-plans.pdf
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    Policy, Governance and Information
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    Extenuating Circumstances
    The University’s Extenuating Circumstances procedure is in place if there are genuine
    circumstances that may prevent a student submitting an assessment. If students are not ‘fit
    to study’, they can either request an extension to the submission deadline of 5 working days
    or they can request to submit the assessment at the next opportunity (Defer). In both
    instances students must submit an EC application with relevant evidence. If accepted by
    the EC Panel there will be no academic penalty for late submission or non-submission
    dependent on what is requested. Students are reminded that EC covers only short term
    issues (20 working days) and that if they experience longer term matters that impact on
    learning then they must contact the Student Hub for advice.
    Please find a link to the EC policy below:
    https://students.solent.ac.uk/official-documents/quality-management/academichandbook/2p-extenuating-circumstances.pdf
    Academic Misconduct
    Any submission must be students’ own work and, where facts or ideas have been used from
    other sources, these sources must be appropriately referenced. The University’s Academic
    Handbook includes the definitions of all practices that will be deemed to constitute
    academic misconduct. Students should check this link before submitting their work.
    Procedures relating to student academic misconduct are given below:
    https://students.solent.ac.uk/official-documents/quality-management/academichandbook/4l-student-academic-misconduct-procedure.pdf
    Ethics Policy
    The work being carried out by students must be in compliance with the Ethics Policy. Where
    there is an ethical issue, as specified within the Ethics Policy, then students will need an
    ethics release or an ethical approval prior to the start of the project.
    The Ethics Policy is contained within Section 2S of the Academic Handbook:
    https://staff.solent.ac.uk/official-documents/quality-management/academichandbook/2s-solent-university-ethics-policy.pdf
    Grade marking
    The University uses a letter grade scale for the marking of assessments. Unless students
    have been specifically informed otherwise their marked assignment will be awarded a letter
    grade. More detailed information on grade marking and the grade scale can be found on the
    portal and in the Student Handbook.
    https://students.solent.ac.uk/official-documents/quality-management/academichandbook/2o-annex-3-assessment-regulations-grade-marking-scale.docx
    Guidance for online submission through Solent Online Learning (SOL)
    http://learn.solent.ac.uk/onlinesubmission
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    Policy, Governance and Information
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    MARKING CRITERIA
    A1 – A2 A3 – A4 B1 – B3 C1 – C3 D1 – D3 F1 F2 – F3
    Clear and succinct
    summary of the
    business idea
    Highly
    developed
    understanding
    of the business.
    Answers will
    have excellent
    clarity and
    succinctness.
    A welldeveloped
    understanding
    of the business.
    Answers will
    have very good
    clarity and
    succinctness.
    Thorough
    understanding
    of the main
    aspects of the
    business.
    Answers will
    have sound
    clarity and
    succinctness.
    Satisfactory
    understanding
    of the main
    aspects of the
    business.
    Answers will
    have
    satisfactory
    clarity and
    succinctness.
    Adequate
    understanding
    of the main
    aspects of the
    business.
    Answers will
    have adequate
    clarity and
    succinctness.
    Limited
    understanding
    of the main
    aspects of the
    business.
    Answer may
    have limited
    clarity and
    succinctness.
    Substantial
    errors in
    summarising
    the business.
    Answer may
    lack clarity and
    succinctness.
    Outline and
    discussion of the
    main fixed and
    variable costs
    Outstanding
    outline of costs.
    Highly robust
    and extensive
    discussion.
    Very good
    outline of costs.
    Robust and
    extensive
    discussion.
    Sound outlining
    of costs.
    Extensive
    discussion.
    Satisfactory
    outlining of
    costs.
    Satisfactory
    discussion.
    Adequate
    outlining of
    costs. Some
    relevant
    discussion.
    Very limited
    outlining of
    costs. Limited
    discussion.
    Substantial
    errors in
    outlining costs.
    Answer lacks
    discussion.
    A clearly
    presented and
    reasoned profit
    forecast and cash
    flow
    Outstanding
    presentation
    with near
    flawless
    calculations and
    layout. Excellent
    justifications of
    items.
    Very good
    presentation
    and
    calculations/lay
    out. Very good
    justifications of
    items.
    Sound
    presentation
    with accurate
    calculations and
    clear layout.
    Good
    justifications of
    items.
    Satisfactory
    presentation
    with sound
    calculations and
    layout.
    Satisfactory
    justifications of
    items.
    Adequate
    presentation
    with only a few
    flawed
    calculations;
    adequate
    layout.
    Adequate
    justifications of
    items.
    Limited
    presentation
    with some
    flawed
    calculations and
    layout. Limited
    justifications of
    items.
    Unclear
    presentation
    with flawed
    calculations and
    layout. Very
    limited
    justifications of
    items.
    A clearly
    presented
    breakeven point
    and margin of
    safety calculation.
    Outstanding
    presentation
    and
    calculations/
    layout.
    Comprehensive
    commentary.
    Very good
    presentation
    and
    calculations/
    layout. Good
    and near
    comprehensive
    commentary.
    Sound
    presentation
    and
    calculations/
    layout. Sound
    but not
    comprehensive
    commentary.
    Satisfactory
    presentation
    and
    calculations/
    layout.
    Satisfactory
    commentary.
    Adequate
    presentation
    and
    calculations/
    layout.
    Adequate
    commentary.
    Weak
    presentation
    with some
    flawed
    calculations and
    layout. Limited
    commentary.
    Unclear
    presentation
    with flawed
    calculations and
    layout. Very
    limited
    commentary.
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    Policy, Governance and Information
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    Clearly presented
    key performance
    measures
    Outstanding
    presentation
    and selection of
    measures
    Very good
    selection of
    measures with
    good
    justification
    Sound choice of
    measures with
    justification
    Good choice of
    measures with
    discussion
    Satisfactory
    choice of
    measures with
    discussion
    Weak choice of
    measures with
    limited
    discussion
    Unclear
    presentation
    and choice of
    measures. Very
    limited
    commentary
    Clearly presented
    recommendations
    Outstanding
    recommendatio
    ns
    Very good, wellarticulated
    recommendatio
    n
    Appropriate
    recommendatio
    ns
    Satisfactory
    discussion
    Some useful
    discussion
    Weak or unclear
    recommendatio
    ns
    Very limited or
    no
    recommendatio
    ns
    Presentation
    including spelling
    and grammar;
    clarity and layout
    of the report.
    Exemplary
    organisation,
    structure and
    presentation of
    all work; lucid
    communication
    in all contexts;
    Exemplary
    referencing.
    Spelling and
    grammar
    approach a
    perfect
    standard.
    Excellent
    organisation,
    structure and
    presentation of
    work; lucid
    communication
    in most
    contexts;
    comprehensive
    referencing.
    Spelling and
    grammar very
    sound.
    Appropriate
    organisation,
    structure and
    presentation of
    work; clear
    communication;
    accurate and
    consistent
    referencing.
    Sound spelling
    and grammar.
    Satisfactory
    organisation,
    structure and
    presentation of
    work;
    communication
    mostly
    appropriate to
    context; largely
    accurate and
    consistent
    referencing.
    Satisfactory
    spelling and
    grammar.
    Organisation,
    presentation
    and structure,
    communication,
    and referencing
    of work
    adequate in
    most contexts,
    but with some
    mistakes /
    irrelevancies.
    Adequate
    spelling and
    grammar.
    Elements of
    poor
    organisation,
    presentation
    and structure,
    communication
    and referencing.
    There may be
    weak spelling
    and grammar.
    Work is
    disorganised,
    poorly
    presented and
    structured, with
    poor /
    inappropriate
    communication
    and substantial
    errors in
    referencing.
    There may be
    very weak
    spelling and
    grammar.
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    Policy, Governance and Information
    July 2020