Please describe the process you plan to use to conduct research, identify findings

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Assignment Description
Graduate Programs Discussion Boards
Discussion Boards (DB) are a key component of online learning. They foster active participation of learners and dialog with fellow learners and instructors. Graduate­level courses
require learners to create original posts to course DBs and to engage in dialogue by responding to posts created by others throughout the course. Original posts and responses
should be substantive, and if references are made to the works of others, APA guidelines for in­text citations and references apply.


Minimum Weekly DB Expectations
Post an original and thoughtful Main Post to the DB prompt.
Respond to at least 2 other posts from learners and/or the instructor (Response Posts).
The first contribution (Main Post or Response Post) must be posted before midnight (Central time) on Friday of each week.
Two additional responses are required after Friday of each week.
For DB assignment prompts with a Part One and Part Two, Part One should be addressed in the first week of the unit with a Main Post and minimum of 2 Response
Posts, and Part Two should be addressed in the second week of the unit with a Main Post and a minimum of 2 Response Posts.


More on DBs
At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through
sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two­way dialogue after a conversation has ended, no posts to the DB are
accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts.
Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.
Assignment Details
This assignment has 5 parts.

  1. Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the
    spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the
    process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you
    intend to organize the project deliverable.
  2. Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their
    efforts and the quality of the finished product.
  3. Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets.
    Complete the following:
  4. Provide an overview of your product
  5. Choose three possible profiles for your product’s target market/audience. Explain the profiles.
  6. How can this type of information on consumers be used by the marketing manager in its marketing communications & strategy?
  7. Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product? What are some ethical and legal implications? Explain why
    you are targeting these segments and three possible channels you would use to place your product for distribution to this target market.
    In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
    For assistance with your assignment, please use your text, Web resources, and all course materials.
    Your assignment will be graded in accordance with the following criteria. Click here to view the grading rubric.
    Reading Assignment
    Please read the following chapters from Marketing Management:
    Chapters 8,9, & 13
    Please review the course resources from the online MKT640 Library Guide.
    Assignment Objectives
    Analyze the appropriate marketing strategies to apply at each stage of the product life cycle
    Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies
    Assess the major influences in current consumer and organizational buying decisions
    Construct a strategic marketing plan
    Other Information
    There is no additional information to display at this time.
    Legend
    Extra Credit View Assignment Rubric

    Unit 3 ­ Discussion Board
    Assignment Overview
    Unit: Marketing Decision Making
    Due Date: Tue,2/2/21
    Grading Type: Numeric
    Points Possible: 60
    Points Earned:
    Deliverable Length: Substantive initial and response posts
    Type: Discussion Board

    Graduate Programs Discussion Boards
    Discussion Boards (DB) are a key component of online learning. They foster active participation of learners and dialog with fellow learners and instructors. Graduate­level courses
    require learners to create original posts to course DBs and to engage in dialogue by responding to posts created by others throughout the course. Original posts and responses
    should be substantive, and if references are made to the works of others, APA guidelines for in­text citations and references apply.
    Minimum Weekly DB Expectations
    Post an original and thoughtful Main Post to the DB prompt.
    Respond to at least 2 other posts from learners and/or the instructor (Response Posts).
    The first contribution (Main Post or Response Post) must be posted before midnight (Central time) on Friday of each week.
    Two additional responses are required after Friday of each week.
    For DB assignment prompts with a Part One and Part Two, Part One should be addressed in the first week of the unit with a Main Post and minimum of 2 Response
    Posts, and Part Two should be addressed in the second week of the unit with a Main Post and a minimum of 2 Response Posts.
    More on DBs
    At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through
    sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two­way dialogue after a conversation has ended, no posts to the DB are
    accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts.
    Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.
    Assignment Details
    This assignment has 5 parts.
  8. Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the
    spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the
    process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you
    intend to organize the project deliverable.
  9. Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their
    efforts and the quality of the finished product.
  10. Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets.
    Complete the following:
  11. Provide an overview of your product
  12. Choose three possible profiles for your product’s target market/audience. Explain the profiles.
  13. How can this type of information on consumers be used by the marketing manager in its marketing communications & strategy?
  14. Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product? What are some ethical and legal implications? Explain why
    you are targeting these segments and three possible channels you would use to place your product for distribution to this target market.
    In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
    For assistance with your assignment, please use your text, Web resources, and all course materials.

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