CUSTOMER EVC – Personal Application

Review the article below on EVC (economic value to the customer). EVC is the dollar value worth of how much benefit a customer derives from using a product (Gallo, 2015).
• Choose one product you use on a regular basis, but not one mentioned in this article ( Example that can be used: Optimum Nutrition (Whey powder, pre-workout) )
• Try to calculate your annual EVC for that product.
• Discuss how you arrived at your EVC, including the tangible and intangible benefits you observed.
• Discuss how your EVC relates to the selling price for the product (e.g., higher? lower? by how much?)

Gallo, A. (2015). A Refresher on Economic Value to the Customer. Harvard Business Review Digital Articles, 2–6.

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