Proposal for a Health Education and Behaviour Change Initiative
Weighting: 80%
Length: 3000 words (with a 10% leeway either way). If you exceed this limit the marker will not read beyond 3,300 words and will discount any material presented beyond this point. This will affect the ‘completeness’ and therefore the quality and final mark of your assignment. All in-text material is to be included in the word count – including in-text references. Your final reference list at the end of your work will not be included in the word count.
‘Students are required to develop a proposal for a health education and behaviour change initiative on an appropriate public health topic aimed at a small and specific population group’.
NB: Topics to be negotiated with the Module Leader before beginning the assignment.
The following guidance is given:
Most assignment follow the accepted structure of a clear and explicit beginning, middle and end. However, some written work benefits from the use of subheadings (for example reports and proposals). For this assignment you are directed to use ONLY the 7 subheadings identified below. This will signpost the reader and help you maintain a clear and logical structure to your work. Your subheadings should be as follows:

  1. Introduction (including a justification for your topic choice)
  2. Aims and Objectives of Proposal
  3. Underpinning Models/Concepts
  4. Outline of Proposed Action Plan
  5. Resources/Funding Issues
  6. Evaluation
  7. Conclusion
    This is where you introduce your chosen health issue/topic and your chosen target
    population. The purpose of your introduction is to set the context of the health issue you are focussing on and place your proposal within the wider public health context. Therefore, it may be useful to present an informed discussion, noting the relationship between cultural, socio-economic and possibly the political considerations which may influence both your health topic and your population group.

It is important to relate this discussion back to any current/relevant wider national and/or international public health policy or strategy. Therefore, reference to appropriate current public health policy documents (nationally or internationally) will be expected.

Remember to use a critical/analytical approach when presenting specific data and acknowledge any limitations in the material. Identifying gaps in current service provision will also add merit to the selected proposal and demonstrate links to wider strategies.
Do not include your own aims and objections in this introduction. This comes in the next section.
Aims and Objectives of Proposal:
The selected proposal for a public health intervention must be clearly identified at the very early stages of this piece of work. The success (or otherwise) of your intended initiative will be measured against the stated aims and objectives you have developed, and you will need to refer to these in the evaluation section of your proposal so ensure your objectives fulfil the SMART (Specific. Measurable, Achievable, Relevant, Time-bound) criteria.
This means you will need to decide on and formulate your
evaluation methods at the same time as developing your
objectives. If can successfully apply the SMART acronym
to your aims and objectives, you can be sure that you’ll be
able to measure the extent to which your intervention had
been successful.
Ask yourself the following questions:
Now formulate the answers to these questions. These become the
Basis for your Action Plan.
The development of clear and specific aims and objectives
are crucial to writing an effective proposal and next week’s
lecture will focus on how to ensure that your own objectives
meet the SMART criteria.

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