You have just watch three short crowd funding campaign videos for the companies, Verv, MoveGB, and field & flower. In your groups, your task is to write a short report of around 250 words on the companies. We will be re-visiting these videos each week to explore a different element of the customer interface. In this week’s report you should reflect on their approach to segmentation in respect of markets. In your report answer the following questions for each company:
- What are the approaches taken?
- Is there anything the companies could have done differently? Why?
https://www.crowdcube.com/companies/movegb
https://www.crowdcube.com/companies/field-flower
crowd funding campaign videos for the companies Verv MoveGB and field & flower
