In this assignment, you will undertake an inquiry-based project. You will need to research current trends in the retail industry, using valid research sources. Then you will choose one company and conduct an analysis of that company, using relevant business models.You will then need to make recommendations on what that organisation needs to do to focus on continuing their success, or alternatively what they need to focus on to survive. It would be valuable to choose an organisation where you might be able to visit and potentially do some primary research on friends and family who might be customers of that organisation.
It is expected that the report (including any other requirements, will be around 2000 words; 650 words for the trends in retail, 650 for the analysis of the organisation and 650 for the recommendations.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
Collect, select and use information from a range of sources using different methods, appropriate to the academic discipline and context.
Investigate the needs, problems and opportunities of a given situation.
Plan and undertake a project to address a subject-related problem or answer a subject-related question
Communicate effectively, with well-structured verbal and written reports, as demanded in academic and professional domains.
Referencing and research requirements
Please reference your work according to Harvard referencing, as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies are available via the University library.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s Foundation Year grading descriptors.
This assignment will be marked according to the grading descriptors for Foundation Level.