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1. Describe, in detail and in your own words, one or two innovation theories of your choice.

Intoduction Here we want to see a focus on innovation and the chosen innovation theory..NOTTHE CHOSEN COMPANY(around 150-200 words)

1.  Describe, in detail and in your own words, one or two innovation theories of your choice. Deep knowledge of one major innovation theory will be enough as a basis for a high mark, and you should not choose more than two innovation theories.

2.  Apply your chosen theory (or theories) to explain the historical development of one or more products and/or services for your selected organisation.

3.  Apply your chosen theory (or theories) to recommend possible future development pathways of your products or services for your selected organisation

Spotify Innovation Theory-Definitions, Principals and Processes of the theory-Evaluation of the theory (Benefits and limitations) (around 1250 -1400 words)

Application of the TikTok Innovation Theory in the historical development context

Company background (Here we want to see a brief intro on the chosen company. The students should also identify few business models that the company use (e.g. Netflix uses a subscription model, video streaming model, internet based model etc.) …students should also provide a business model canvas

Historical Development (we want to see how the company’s product/service developed through the years to what it is now. We want to see the application of the chosen theory in this development context) (around 600 -700words)

Application of the TikTok Innovation Theory in the future development context-Future Development (we want to see that the students managed to identify few future (future pathways) from the company’s website/internet. Moreover, the students should come up with few creative ideas (these could be wild ideas and we don’t insist that ideas are supported by research). The students should take either one of the company’s plans or one of their ideas and apply the theory toot. (around 600 -700words)

Conclusion A summary of what has been done in the report. We don’t want to see a recommendation for the chosen company…we don’t care about the company. The company is used to show how the theory is applied. (around 150-200 words)

Bibliography Harvard based referencing as always

Appendix (not more than 6 pages)

1. Theoretical Explanation (30%): Section 1 as highlighted previously. Range and understanding of sources, synthesis and focus on relevant ideas.

2. Historical Application (25%): Section 2 as highlighted previously. Organisation/coherence of argument, support through examples, details, quotations, and references, critical approach.

3. Future Development (20%): Section 3 as highlighted previously. Organisation/coherence of argument, support through examples, details, quotations, and references, critical approach

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