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What are the main issues identified in the ‘issues paper’ and the ‘submissions to issues paper’ related to the ACCC inquiry into digital advertising services in Australia?

BACKGROUND AND QUESTION: Industry regulators, such as the Australian Competition and Consumer Commission (ACCC), routinely monitor a variety of industries to assess competition and market efficiency in the interest of consumers.

On 10 February 2020, the Australian Government directed the ACCC to conduct an inquiry into markets for the supply of digital advertising technology services and digital advertising agency services. https://www.accc.gov.au/focus-areas/inquiries-ongoing/digital-advertising-services-inquiry

What are the main issues identified in the ‘issues paper’ and the ‘submissions to issues paper’ related to the ACCC inquiry into digital advertising services in Australia?

From an economic perspective, what are the implications of these issues in terms of efficiency and ethical arguments? You should structure your assignment around the following:

(i) Issues: Identify and explain the main economic and ethical issues highlighted so far in the Digital Advertising Services Inquiry. (

ii) Analysis: Analyse the issues identified in (i). You must use relevant economic theory and ethical arguments.

(iii) Position: Derive your position on the issues identified in (i). You must provide evidence by interpreting, evaluating, integrating and synthesising your analysis done in (ii).

(iv) Critique: Defend your position derived in (iii) against the best possible argument that may be raised in opposition to yours. You must consider the assumptions and implications of your position. (All necessary information and marking rubric are in the MATERIALS file document)

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