Discussion Board – Week 9 – FA 2020
This Week the total # of points available is 11 with 2 for extra credit.
Please review again the Harvard Business Review (HBR) video on balanced scorecards and
answer questions 1 – 3 below…each worth 1 point. 2 minutes, 40 seconds
https://www.youtube.com/watch?v=biyGxEix5Zs
- The Balanced Scorecard was developed by Professor _____ from
_ Business School and Consultant ______. - The four perspectives used to assess the health of an organization are:
· _ Perspective (doing well by the shareholders)
· _ Perspective (do our buyers like our products and services?)
· _ Perspective (can you efficiently deliver what the customers want?)
· ______________ Perspective (can you continue to improve and
create value?) - For each perspective, you must have both ___ and ____.
- If the Balanced Scorecard below was created for your Hotel organization, please name
one action (any kind) and one TECHNOLOGY BASED action that the hotel might take to
have a positive impact each of the 8 goals? Please see page 2 of this document and
complete the table below.
Perspective Strategies One Action of
any type
Technology
Based Action
Financial
Perspective
Increase Revenue
Financial
Perspective
Reduce Costs
Customer
Perspective
Increase
Recommendations
Customer
Perspective
Extend Overnight
Stays
Process
Perspective
Speed up the
check-in process
Process
Perspective
Make room service
more efficient
Development
Perspective
More employee
performance
Development
Perspective
More training
opportunities
Extra Credit: 2 additional points
Review this article: https://www.revfine.com/artificial-intelligence-hospitality-industry/
The article identifies 3 examples of How to Use Artificial Intelligence Within the
Hospitality Industry. Please pick 2 of the 3 and explain 1) why you think it is important
and 2) how effective you think it will be and why. - In-Person Customer Service
- Chatbots and Messaging
- Data Analysis