Communications Manual

Communications Manual




1.0 Google Company

1.1 Introduction

            Larry Page and Sergey Brian founded Google Company in 1988 using innovative strategies of searching the internet. The Company has grown quickly recording an extraordinary success in the market. The company’s mission is to organize information in the world and make it accessible and useful to all people in the world. Google gathers most revenue through offering cost effective advertising services. Google Company develops web application platforms such as Google calendars, Gmail, Google docs that enhance communication and sharing of information among people. The company offers services such as You Tube, Google maps to help locate people and watch them as they perform on YouTube and mobile phones.

            Google Company follows a mission of organizing the world information and making it acceptable in the universe and useful to all people. Google enhances communication by stripping distractions in the search page and presents a blank page for users having a company logo and a search box. Google Company resists pop-up advertising because it annoys end users (Morrow, 2017). All advertisements are marked clearly as sponsored links to improve user experience.

1.2 Primary business

            Google Company avails a search engine, web browser, email services, and other online services to users with computer systems to get information. A google algorithm generates search results for queries. The AdWords platform generates recommended websites when users log into You Tube, Google Maps, and Gmail among other sites in Google (Morrow, 2017).

2.0 Best communication practices

2.1 Sharing ideas

            The Company maintains its old culture of eating from the same table, which helps them to open up and converse with each other on differing ideas. It is at this time that they share ideas and views on certain areas in the company. The company concentrates on their mission, innovation practices, fun making, and rewarding people.

2.2 Holding assemblies

            Google Company holds an assembly during Fridays. The assembly is free for members to announce, introduce, ask questions, and provide answers. The Friday communications enables the management and employees to stay in touch with thoughts and suggestions. Google Company believes that a trusted workforce is loyal.

2.3 Disseminating information

            Google Company broadly disseminates information in the organization and affords serious leaks. It is important for organizations to understand what the public wants, the value of the products and builds on that perspective. The company takes the opportunity and positions the agency as a trustworthy organization to the public (Husain, 2013).

2.4 Identifying special brands

            They identify a specific brand and communicate it with the public through the web pages, publications, networking sites, signs, e-mails, presentations, direct mail, twitter, blogs, business cards, telephone conversations, media platforms, and television advertisements. Meaningful communication educates and informs employees in all levels. They feel motivated to support strategies going on in the organization. Managers require engaging in communication during the unfreezing stage that prepares employees and organization for the upcoming changes (Husain, 2013). Communicating during the move stage occurs when there is organizational activity. During the refreezing stage, communication builds processes and structures supporting new moves in the organization.

2.5 Knowing team members

            Managers in an organization put effort to know the team members and their individual characteristics. They walk around the offices and engage in informal chats. Showing special interests to all staffs and sharing life experiences Helps Bridge the gap between the employer and employee (Hammond, 2011).

2.6 Repetition

            Managers desiring to pass their information clearly must offer it repeatedly to all members. Repetition ensures that members identify the key points such as in bullet points to lay emphasis on major points (Hammond, 2011).

2.7 Actively listen

            Managers must practice actively listening to their employees. Accurate listening shows respect to other members and help to clarify different points.

2.8 Timely response

            Timely response is important in every communication to ensure that each member is active and attentive to main points in a conversation. Managers must respond to phone calls, messages and chats in online communications to ensure that customers feel appreciated. Timely response attracts referrals and introductions (Hammond, 2011).

2.9 Present and adaptive:  Managers must learn to be present and open to any communication to ensure they adapt to any arising situation. Present to any communication ensures that one knows when there are changes in organizations.

2.10. Clear messages

            While communicating, the message must be clear and understood by the reader because many people scan written documents to source the answers they want. They desire knowing how certain plans will affect them towards meeting their needs and what will happen if they do not do one thing as stated. Thus, the communication planner must ensure that the writing is organized in ways that it responds to the concerns of readers and creates sign posts that will help them navigate throughout the document quickly (Hammond, 2011).

2.11. Stay on message

            The messages communicated to readers must be clear, credible, and consistent. They reason with the readers conveying unique characteristics of the agency and word done. WSDOT makes use of consistent messages that are strategic to the state.

2.12. Use vertical lists

            Vertical lists are attractive defining various requirements as needed by readers. It is possible to highlight levels of importance that help readers understand how certain processes happen. Blank spaces enhance easy reading and order (Hammond, 2011).

3.0 Company recommendations

            Google Company recommends avoidance of various techniques to enhance communication. The Company recommends avoiding content that is generated automatically, participating in link schemes, cloaking, sneaky redirects, creating pages without original content, hidden text, doorway pages, scraped content, and loading pages having irrelevant keywords (Google, 2018). Users must avoid participating in affiliate programs without adding sufficient value, creating pages with malicious behavior such as installing Trojans, phishing, installing viruses, and bad ware. Lastly, users should avoid sending automated queries to Google and abusing rich snippets markup. Users should monitor their sites for hacking practices and remove present hacked content as it appears. They should prevent and remove spam generated by users on their sites.

            Automatically generated content from certain programs has paragraphs from random texts that do not make sense. The text generates from Markov chains, automated synonymizing, scraped atoms, and search results. Users must avoid cloaking because it provides different URLs and content to search engines and human users than expected. Scrapped content has copyright infringement that does not add any value to users. Users must create original content. Doorway pages rank high search queries. Users practicing doorway pages experience many similar pages in their search results (Google, 2018). The user views many domain names with specific regions.

4.0 Google Communication scenario

            Google’s vice president and the head of advertising department apologized after incurring a mistake that cost the company million dollars. Larry Page was the first to commend her and reminded her for the mistake. Page recognized her remarks that he opt to run a company that moves quickly and does much. The vice president avoided doing little and becoming too cautious. The immediate response demonstrated good communication that exists within the company (Noviantoro, 2014). The result was a positive attitude of the company making the vice president accepts her mistakes and moving on to compete with competitors such as Yahoo and Microsoft. Good communication practices evidence by making decisions as a team in Google Company. It is a culture in Google Company to decide as a team. Larry Page and Sergey Brin decided to employ Eric Schmidt to become the CEO of the company, which they lead by consensus.

            Everybody forms decisions in Google Company. Several teams handle each challenge and influence each other. Google appreciates cooperation among staffs and select staff who share the values and vision of the company.

5.0 Action plan to implement the communication manual

5.1 Distribution

            Distributing the communication manual to the key stakeholders in the company in writing ensure that each department gets its copy. It is important to request for feedback from the plan to ensure that each member reads and understands the plan.

5.2 Regular calls

            Making regular phone calls to staff members and volunteers help enquire what they do. The supportive call helps acknowledge the receiver and motivates them to work out the plan. Ensuring that there are timelines and clear tasks for completion ensure members report on completed tasks during meetings of groups, boards, and committees. Celebrate those who accomplish tasks and ensuring that the group recognizes it.

5.3 Short sections limiting the paragraph to one major issue

            Good communication occurs when there are short sections that break the topic of discussion. Each paragraph should be limited to only one issue to ease the reading process. The heading of the paragraph reflect the whole paragraph (Hammond, 2011).

5.4 Declarative headings

            Each heading of a paragraph should catch the attention of a reader and guide them throughout the document. The headings must be descriptive and concise.

5.5 Short sentences: Short sentences display the clarity of the message and avoid confusion. Complicated sentences are too long with messages that are not clear for readers to understand. The structure of the sentence should vary to eliminate confusion (Hammond, 2011).

5.6 Appropriate tone

            The tone used in a letter directly affects how readers respond to it. Disconnected tones are cold causing readers to miss the information in it. Using ‘you’ in the sentences pulls the attention of the reader to the message on the paper.

5.7 Use the active voice

            Direct sentences such as ‘we did’ instead of ‘it was done’ are clear to the reader.

Managers should avoid words that confuse reader and overusing abbreviations, acronyms among others. Each term should define one thing avoiding fashionable jargon (Hammond, 2011).


Google. (2018).Webmaster guidelines. Google. Retrieved from   

Hammond, P. (2011). Communications manual. Department of transportation. Washington    State, 1-100.

Husain, Z. (2013).effective communication brings successful organizational change. The     Business and management review, 3(2), h1-8.

Morrow, B. (2017) .Leadership, and culture at Google Inc. Google. Retrieved from  

Noviantoro, T. (2014). Organizational culture in Google Inc. Linked in. Retrieved from               google-inc