Assessment Individual Reflective Report
Assessment code: 0
Module Title: Business Strategy
Module Code: MOD003337
Word Limit: 3,000 words – excluding bibliography and
any other attachments such as appendices
1 – 5. Refer to the Module Information on VLE
Submission Deadline: Please refer to the deadline on the VLE
WRITING YOUR ASSIGNMENT:
• This is an individually submitted Reflective Report.
• Completing the Business Strategy Game (BSG) is a pre-requisite for
undertaking the Business Strategy Reflective Report.
• The Assessment is an individual reflective strategy report that assesses the
student’s active participation and outcomes achieved on the Business
SUBMITTING YOUR ASSIGNMENT:
In order to achieve full marks, you must submit your work before the deadline. Work
that is submitted late – up to five working days after the published submission
deadline – will be accepted and marked. However, the element of the module’s
assessment to which the work contributes will be capped with a maximum mark of
Work cannot be submitted if the period of 5 working days after the deadline has
passed (unless there is an approved extension). Failure to submit within the relevant
period will mean that you have failed the assessment.
Requests for short-term extensions will only be considered in the case of illness or
other cause considered valid by the Director of Studies Team. A request must normally be received and agreed by
the Director of Studies Team in writing at least 24 hours prior to the deadline.
Mitigation: The deadline for submission of mitigation in relation to this assignment is no
later than five working days after the submission date of this work. Please contact the
Director of Studies Team – DoS@london.aru.ac.uk. See rules 6.112 –
Produce an individual 3,000 word Reflective Business Strategy Report, following your
active participation in the BSG:
- Evaluate the major strategic decisions made during the six-round BSG simulation.
Reflect on one round that stood out, why and key lessons learnt.
- Reflect on relevant theoretical frameworks applicable to understanding the internal,
external and competitive environments of your business; and discuss how these
frameworks helped in shaping decisions made in your BSG.
- Critically evaluate the impact of ONE specific emerging technology on the
future of your business and make useful recommendations to future managers.
- Present a high standard and professional reflective report.
TOTAL 100 MARKS
To pass this assignment you must satisfactorily complete all elements of the reflective
report as prescribed in the Report Structure – Please refer to the report structure in the
assessment & assessment guidelines on VLE.
Effectively, your reflective report must demonstrate:
• Your active participation in the BSG, which is the essence of the reflective report.
• Your ability to reflect on decisions and lessons learnt from outcomes.
• Your applicable knowledge of theoretical frameworks relevant to strategy
• The awareness of emerging technologies and their impact to business operations.
• The ability to use Harvard referencing correctly.
An executive summary should summarise the contents of the report. It should not simply
take the form of a general introduction. It is ideally compiled after you have completed your
report and presented in past tense.
Table of contents
You must present a table of contents with page numbers.
List of figures
List any figures you are planning to use in this report.
List of tables
List any tables that your report will contain.
Introduction – Mission, vision and values, corporate objectives (Group business
A mission statement is designed to inform and inspire the company’s stakeholders,
primarily employees, the media and general public, about the company’s CURRENT
purpose – why the company exists.
A vision statement is designed to inform and inspire the company’s stakeholders, primarily
shareholders, about the company’s FUTURE purpose – what your company intends to
achieve in the future.
A values statement is designed to inform all stakeholders about the company’s core
beliefs – usually expressing belief on ethical stance, especially as regards corporate
social responsibility, sustainable supply chains etc.
State your company’s corporate objectives. These should relate directly to the
strategy/strategies that have been adopted during the game in achieving the ‘Investor
Objectives should be stated in the SMART (Specific, Measurable, Attainable, Relevant, and
Time-Bound) format and should be completely unambiguous.
Achieve by Year 13 [timebound] a market share of [specific] not less than 15% [measurable]
- Evaluate the major strategic decisions made during the six-round BSG
simulation. Reflect on one round that stood out, why and key lessons
a. Reflect and report on the general activities and decisions of the 6-
year strategic business decision making.
▪ What key decisions were made as an organization – how did they
relate to corporate strategic objectives? Give examples.
▪ Why were the decisions taken – what factors were taken into
consideration before the decisions were taken? For example, were
decisions informed by market forces, competitor performance,
internal considerations or as a result of lessons learnt from previous
rounds? Give examples.
▪ What was the outcome of the decisions – were the organisation’s
strategic objectives helped or hindered by the decisions taken?
Evidence of outcomes must be included here – e.g. screenshots
b. Reflect on one year (round) that stood out – What was it about the
year (round) that made it stand out from the others? What happened?
Why? Any key lessons taken from that year (round)? You must
clearly identify and state the year (round) being reflected on and
give examples of events being discussed.
- Reflect on relevant theoretical frameworks applicable to
understanding the internal, external and competitive environments of
your business; and discuss how these frameworks helped in shaping
decisions made in your BSG.
Here students should reflect on various theoretical tools discussed in
class and present as they apply to analysing each of the three strategic
environments of business – i.e. internal, external and competitive
environments. At least one theoretical framework must be presented for
each of the environments. An outstanding work will consider a minimum
of two in each case and also reflect on their limitations. It is crucial that
students clearly demonstrate how the theoretical frameworks were
applied in their decision making during the BSG.
2.1. Macro-environment (External Environment)
Here students should address the macro environment for their
organization using appropriate theoretical frameworks. Diagrams may
enhance the presentation quality but application is more important at
2.2. Meso-environment (Competitive Environment)
Here students should address the meso-environment, i.e. the competitive
and market environment of their company, using appropriate theoretical
frameworks. Diagrams may enhance the presentation quality but
application is more important at level 6.
2.3. Micro-environment (Internal Environment)
Here students should address the micro-environment environment of
their organization, using appropriate theoretical frameworks. Diagrams
may enhance the presentation quality but application is more important
at level 6.
- Critically evaluate the impact of ONE specific emerging
technology on the future of your business and make useful
recommendations to future managers.
Here students demonstrate understanding of emerging technologies.
Students should demonstrate awareness of a range of emerging
technologies which may be relevant to the nature of their company’s
business – these should include any emerging technologies in the form
of Artificial Intelligence, Robotics, 3-D Technology, Cloud-based
Students should identify ONE emerging technology relevant to their
company’s present or future operations; and critically evaluate its
impact on the activities of their organization (these must be discussed
rather than being simply presented as bullet points or in simple tabular
Students should present useful recommendations that future senior
managers could consider – either to take advantage of opportunities OR
address challenges, following the critical evaluation of the impact of the
identified emerging technology on the organization.
In this section, students should offer an overall summary of their company’s
performance against investor expectations set year by year. This does not need
to be lengthy or detailed, but should cover key KPIs such as Finance, CSR,
Earnings Per Share, etc.
Insert Harvard-style bibliography