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- Consider a product with an invoice of $1.87 and a selling price of $4.99.
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- Calculate the Markup percentage on cost
- A consumer purchases a toaster from a retailer for $19.99. The retailer’s markup is 30%, and the wholesaler’s markup is 10%, both based on selling price. For what price does the manufacturer sell the product to the wholesaler?
Cost at each level = price – (price X markup%)
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