Critically compare and contrast the application of prescriptive and emergent approaches to strategy

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“Strategy is the comprehensive action plan that identifies the long- term direction for an organisation and guides resources utilization to accomplish organizational goals with sustainable competitive advantage” (McCuddy, 2018)

Critically compare and contrast the application of prescriptive and emergent approaches to strategy and outline their role in the delivery of this aims. Where possible use examples drawn from the literature to support points you put forward.

It is not about advantages and disadvantages of prescriptive and emergent strategy. It is about how this strategies can be used to deliver organisational goals in core areas: analysing, developing and implementing.

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