Place snd Price Ananlysis : MAC Cosmetics

Create a place analysis in which you do the following: Accurately identify all areas where the product or service is sold. Accurately analyze the chosen product or service’s distribution channels. How are they getting their product to market? Which distribution strategies are being used to effectively create a competitive advantage? Provide an analysis of the place strategies and their effect on business success. Describe how the distribution decisions affect the other Ps in the marketing mix. What recommendations can you make in terms of distribution decisions that may improve business success? Create a price analysis in which you do the following: Accurately analyze the pricing system along with its characteristics and effect on the marketing mix. Which pricing strategy does the company use, and how does it compare to similar products in the product category? Analyze the pricing strategy’s impact on the economic success of the company? Describe the effect of the pricing strategy on the overall success of the company. In both analyses: Cite any resources you use. Be sure your analyses present a focused purpose through strong organizational skills. Also be sure they presents evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure. Laws of Marketing Explore the laws of marketing: Ries, A., & Trout, J. (1994). The 22 immutable laws of marketing. New York, NY: Harper Business. Available in the courseroom via the VitalSource Bookshelf link.iqu Chapters 16–22.


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