Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the
value approach (creating, communicating, and delivering value).
Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses.
What consumer segment is being targeted?
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect
in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in
the advertisement change?