Coursework detail: requires to pitch (develop and justify) a social campaign for an e-business based on a customer journey evaluated on Zara. There have only 2 slides and transcript for each slide.
For the transcript, please do in word document and submit separate from presentation slide.
The written transcript for each slide (the words that would be spoken and any other instructions)
The presentation template detail
Social Media Goals
Setting smart goals
Set goals that are specific, measurable, attainable, relevant, and timely
Make sure they are aligned to business objectives to accurately measure return on investment for what you want to achieve with this work and for your specific chosen company.
How goals align to business objectives
|Business objective||Social media goal||Metric(s)|
|Grow the brand||Awareness (these metrics illuminate your current and potential audience)||Followers, shares, etc.|
|Turn customers into advocates||Engagement (these metrics show how audiences are interacting with your content)||Comments, likes, @mentions, etc.|
|Drive leads and sales||Conversions (these metrics demonstrate the effectiveness of your social engagement)||Website clicks, email signups, etc.|
|Improve customer retention||Consumer (these metrics reflect how active customers think and feel about your brand)||Testimonials, social media sentiment, etc.|
IMPORTANT NOTE: You will choose what is relevant to your specific company.