The final project for our course, a feasibility project, will extend over the last several weeks of
our course and cover multiple workplace genres. Working with a client of your choice, you will
conduct a feasibility study in order to recommend a course of action to solve a problem the client
is experiencing, take advantage of an opportunity the client has, or make a decision the client is
facing. In the process, you will write a client analysis, a proposal to conduct the feasibility
study, a progress report and a recommendation report.
Components of this project are weighted as follows:
Exploratory Proposal 10%
Feasibility Report 30%
Typically a client would come to us for some help, but for this WRT 307 assignment, you will
determine the client. Your first task is to select a client and a problem, an opportunity or a
decision that the client is facing. Think broadly about who this client might be; if possible, work
on a project that you care about or are in some way invested in.
Choose a client that will give you access to information. For example, don’t propose to complete
a feasibility study on how New York State should modify its tax code unless you know you’ll
have access to key decision-makers and state documents. You may choose a project where SU
would be your client, but previous students have found SU reluctant to share data—if you don’t
have access to information, move on to another project idea.
A note on groups: You may work individually or in groups up to 3. If you choose groups, let me
know what the composition is. If you want to work in a group but don’t know anyone, let me
know, and I can make a pool of people and assign from there.
Your client might be
● a campus or professional organization you’re a member of
● a sports team that you play for or are otherwise affiliated with
● your fraternity or sorority (though I will compare your idea to previous semester’s
projects and will only approve projects that differ significantly from earlier projects)
● your major department
● your dorm or apartment complex
● a non-profit organization you do community service with
● a religious institution
● a family business
● a current or former employer
You’re welcome to propose other clients that do not fit within any of the categories mentioned,
with the understanding that all proposals need to be approved by the course project manager
Typically, a feasibility study identifies a problem or issue that the client has been thinking
about—whether to purchase new software or reconsider current advertising strategies or the
costs/benefits of remodeling a sorority’s kitchen. A feasibility study often compares two or three
possible solutions in order to determine the best one, and that “best” solution becomes the basis
for the final recommendation report.
Some successful feasibility studies have focused on
● public relations development for a campus club or organization
● renovations for empty space in a sorority or fraternity house
● improvements to a scheduling system for a parent’s company
● an expansion study for a lighting business
● the best recreation addition to make to a summer camp
● recommendations for a campus organization’s philanthropy
● vendor addition to Kimmel food options
This project will require that you develop a good understanding of your client’s goals, needs and
priorities as well as important constraints, like budget, timeline or space. You will conduct a
significant amount of research so that you give legitimate consideration to all options, then
present your recommendation in a report
—noting why you’re recommending the option you are and why you’re not recommending other
The exploratory proposal
This will be similar to the last proposal assignment, but instead of instructions, you’ll be crafting
a usability report. As such, you will be more focused on client, research, and stakeholders. This
should be a page or 2, double-spaced. This is more of a space to start collecting your ideas
1. Propose three possible problems and briefly describe each one. For example,
you can consider issues of campus security like access to buildings after dark,
vending machine options, issues with catering at club events, etc. Basically
something that you can meaningfully address. Also, something specific. So, how
to meaningfully implement more healthy food options at a particular dining hall
is better than “Making the food better.”
2. Pick what you think is the strongest one and state why. Your goal is to
convince me that you would do a good job producing this set of instructions and
to set up some preliminary thoughts on how you will accomplish this task. You
may also want to lay out some particular steps.
3. Describe who the main “client(s)” are for this and how involved you plan on
making them. For example, if you want to do something about more access to
power in the library, members of the library staff may be the most connected,
followed by maintenance and building safety.
4. Describe who major stakeholders would be and how involved you need to
make them. If you were to undertake a problem, you may also affect or need to
consult other people. For example, if you want to work on the library problem,
you may also need to consider student thoughts, both grad student and
A few notes on document design when you are ready to submit the exploratory
● As noted, this is more exploratory, but I still expect the basics of good document
● You should have your name and contact info, the assignment type, and the
completed assignment itself.
● The document should be easy to follow and neat (proper spacing, paragraphs
tidy, things in their proper or logical place, no errant text other)
● You may follow a style guide, like MLA, APA, or Chicago; or you may just
practice a more general style and document design (like this one or other
materials in your classes).
● Submit the proposal to WritingWork@protonmail.com by the morning of Oct. 3.
The formal proposal
A 1-2 page memo, e-mail, or letter you write to your client, proposing the feasibility study you
wish to complete. You can consult the book and notes on genre expectations.
Purpose: to gain your client’s approval for your feasibility study and persuade the client
● you have a good understanding of the problem or opportunity or situation
● you have identified three viable options for addressing the problem or
● you have identified the research tasks necessary to evaluate each option
● you are committed to making a recommendation for the best option
The proposal consists of several sections, though proposals will differ depending on the problem
you’re writing about.
● Opening paragraph – Give your client a clear sense of what this memo is
about. You should briefly identify the problem and also highlight the
considerations you think are most important to the client—cost, maintaining
goodwill, timing. You want to frontload that you’re requesting the client’s
● Problem Section – Establish for your client the problem (or opportunity) as
you understand it. This section is crucial because the more serious the
problem, the more likely your client will be to approve your feasibility study
to try to identify a satisfying solution. Think about word choice—you may
call this the problem section, but clients may not want to hear that word.
● Options Section – Talk briefly about the options you’re going to explore and
why you’ve chosen them. You won’t be able to discuss them in great detail
yet because you still have to research them. But your client will want to get
some sense of what you’ll be considering. (Note: occasionally your research
leads you to identify an option you hadn’t considered. Changing an option
during the feasibility research phase is acceptable.)
● Closing – Reiterate your request for approval. The standard close for a
proposal like this is to request approval to begin the work for the feasibility
Here are some past examples. They both take different approaches but largely accomplish what
they need to do. Example one is a bit more like a letter and is aiming to be more persuasive, but
is not as specific as example two, which takes a much more memo/report approach.
The main “deliverable” of this project, a report that should run around 5-8 pages (give or take)
that contains the final results of your work and the next steps for further research.
● Cover page: A professional cover page that should include a good title, your names,
organization, date, and any other key information (1 page)
● Introduction: A space to give background on the context, background, and problem.
(You may optionally have a separate problem section.) (1-2 pages)
● Overview of Alternatives: A basic summary of all the alternatives you are considering
as possible solutions or approaches to you problem. (1-1.5 pages)
● Methods: What approaches you took to research the problem and your alternatives. How
you got your data? How you tested your data, etc.? What further research is needed? (1-2
● Evaluation of alternatives: The bulk of the project in which you go through each
alternative, describing it and evaluating it based on your criteria. You are not trying to
find the “best” one, but should give a detailed evaluation of each for its flaws and merits,
given the problem, client goals, and criteria. (1-2 pages)
● Conclusion: A summation and meaningful close to the project. You may include a
recommendation in this or in another section. Here, you may also re-iterate next steps (1
● References: The citations to any secondary sources. (1-2 pages). *not required
● List of Tables: A brief overview of the tables that you used, including a review of titles,
source (including author), page, and any other key details. (1 page) *not required
● Appendices: Any additional information like surveys that you used, primary documents,
glossary, etc. (1-2 pages) *not required
After completing your refort, you will create some way to showcase the project in a more visual,
interactive, and public way. This can take a few forms: a website, a video presenting the
information, a virtual presentation over Zoom. The goal is to translate the more formal written
report into something that is more friendly, approachable, and persuasive in a public sense.
A 1-2 page, double-spaced, reflection with no major format in mind that addresses the following
questions. The language may be informal. The document serves three purposes. First, it gives a
space for you to reflect on the process, hopefully gaining insight on the process. Two, it allows
me to get a sense for individual roles if you do have a group. Three, it gives a space to express
process-based issues that will help me evaluate the quality of the product.
● What writing experience (business or otherwise) did you bring to this class and project?
How has the class and the final project impacted this, if at all?
● How did your group choose your topic? What were your initial ideas? How did you
narrow and choose?
● When setting up your work, how did you organize the workflow, including how you
would communicate, how you would split up the work, and how you would address
issues? How did these initial parameters change or stay the same as the project went on?
How would you do things differently in the future and why?
● What issues came up, individually or as a group, and how did you or your group deal
with them? Be specific.
● How did you analyze the problem?
● How did you approach the criteria?
● How did you evaluate the alternatives?
● How did you approach the presentation (both prepping for it and delivering it), and what
would you change in the future?
● What are three takeaways that you would bring from this project or class into your
writing going forward?
● Be sure that the overall project is polished, cohesive, and has a consistent voice. You may
want to go over the whole thing as a group.
● Make sure that the pages are properly spaced, formatted, numbered, etc. You may want
headers and other features, and I recommend turning it in as a PDF.
● I encourage you to use tables, but be sure that they serve a purpose, and be sure that you
integrate them into both the writing and structure of the report.
● Write in a professional, concise, and detailed way with no grammar or style issues.
● Redundancy is part of the product (especially in terms of the front matter and end matter).
The level of detail and the main focus of each section is the primary shift.
Here is a link to a Google file with sample feasibility reports.