800 — 1000 words report on the strategic context of the Associated British Foods plc

Topic: 800 — 1000 words report on the strategic
context of the Associated British Foods plc
word limit: 800 – 1000 words individual report, excluding charts, diagrams,
figures. (minimum 800 words, maximum 1000 words)
The goal of this assignment is to provide a sophisticated contextual background on
Associated British Foods plc’s strategic focus, intent, performance, and any general
opportunities/threats that warrant the need for a fine-grained strategic
assessment/change. A strong strategic analysis needs an appropriate focus and
positioning over a strategic issue, which is the goal of this assignment.
The students should critique, examine, and understand the different strategic decisionmaking levels within Associated British Foods plc. They should communicate
the corporate parent’s nature and its level of influence over the proceeding business
segments within its portfolio (tip: how the firm defines its business segments can be
found in their financial reports. They are commonly referred to as separate cost centres,
operating segments, entities, etc., and indicate that there are potentially different
strategies employed).
The student should point to any explicit statements of ‘strategic’ motivations/intents
made by the Associated British Foods plc. For example, does the firm state they are
interested at growing their portfolio into a health/wellness market, address climate
change/sustainability issues, improving their geographic market coverage, invest in
R&D/Technologies, etc. The company data (website/financial reports/FTSE website,
etc.) and various external sources (Industry Reports/Press
Releases/Bloomberg/Financial Times/etc.) should support this. The student should
attempt to paint a broad picture of the Associated British Foods plc.; which may include
information on market share, key categories, structure, vision/mission, M&As, Mega
Trends (i.e. Covid-19, Artificial Intelligence, etc.), and synergies among the business
units, etc from a top level.
The students are then expected to select a corresponding business level/competitive
market that is involved in delivering the strategic intent outlined previously. Students
should clearly identify the geographic and competitive market and you are encouraged
to elaborate on the value propositions, alongside the type of product and/or segment,
and general information on how this segment is competing/developing/acting within a
specific geographic region. The students should reflect on the notion of competitive
advantage and explicitly state if they believe the firm currently in possession of, at risk
of losing, or has an opportunity to obtain it. Some useful tools/frameworks that the
students may choose to set this contextual scene are: Porter’s Generic Strategies, Ansoff
Matrix, Innovation Posturing Strategies, Value Propositions, etc.
Students must display their capabilities to link practical observations with theoretical
arguments found within the academic debates. The overarching goal of the analysis is
to derive insight from the research to develop strategic recommendations.
Additional requirement:
Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font.
The word count should:
▪ Include all the text, including title, preface, introduction, in-text citations,
quotations, footnotes and any other items not specifically excluded below.
▪ Exclude diagrams, tables (including tables/lists of contents and figures),
equations, executive summary/abstract, acknowledgements, declaration,
bibliography/list of references and appendices. However, it is not appropriate to
use diagrams or tables merely as a way of circumventing the word limit. If a
student uses a table or figure as a means of presenting his/her own words, then
this is included in the word count.
Examiners will stop reading once the word limit has been reached, and work beyond
this point will not be assessed

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