For this final essay, imagine that your business (physician’s practice/clinic) has become successful and you are
now considering expanding the scope of your company. Carefully review all of the required background
materials, and then write a three-page paper answering the following questions. Make sure to cite at least one of
the required readings for each of your answers:
- If you were to engage in horizontal integration, which of your direct competitors would you decide to
acquire? Overall, do you think horizontal integration is the best long-run plan for your business if it is
- Do you think your business should vertically integrate over time? Should you engage in backwards vertical
integration, forward vertical integration, both, neither? Explain your reasoning.
- How about diversification/conglomerate strategy? Any advantage to diversifying your business? Discuss
unrelated diversification and related diversification and whether or not these strategies might be good for your
business. Explain your reasoning.
Below are the required reading and references:
Holden, P. (2011). Business integration – vertical, horizontal and conglomerate.
Now delve a little deeper into this subject with the following chapter that will reinforce what you’ve learned in
the video plus some important additional concepts such as transaction costs:
Image result for Managerial Economics Principles stengelStengel, D. (2012). Economics of Organization.
Managerial Economics Principles. Flat World Education
Now read the following chapter for more detail on the concepts of vertical integration and horizontal integration.
Also covered in this chapter is diversification strategy, also known as conglomerate strategy. Pay attention to the
discussion of related versus unrelated diversification:
Ketchon, D. & Short, J. (2012). Chapter 8: Selecting corporate-level strategies. Strategic Management:
Evaluation and Execution. Flat World Education