Business at the cutting edge

You are required to produce a report of maximum 2000 words which will critically identify, discuss, and
evaluate the topic while using appropriate theories for the PESTLE analysis, SWOT analysis, Scenario planning,
Scenario cross and impact/uncertainity matrix.
However, this report specification requires you to focus on the scenarios but to get to these you can include the
full PESTEL analysis as an unmarked appendix which you point to from the main report.
In the main report you are likely to focus upon the two critical uncertainties which you identify from your
PESTEL analysis through focusing on the best and worst case scenario within the main body of the report.
Make sure you include appropriate refernces and not mainly random websites.

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