BUSI 2103 Human Resource Management and Development

BUSI 2103 Human Resource
Management and Development
Field Trip: Recruitment
Instructions and Submission
Due no later than 11:00 p.m. on Sunday of Unit 4 or as directed by your professor
Worth 30% of nal grade
Late Submission Policy
This assignment is subject to the Late Submission penalty policy, namely 5% per day for
three days.
This page will close and will not allow further submissions after this Late Submission period
has expired.
In the event of an emergency preventing you from submitting within this time frame, special
permission must be obtained from your instructor. Documentation substantiating
emergency is required. In such a circumstance, if the extension is granted, the professor will
reopen the submission function for you on an individual basis.
Please do not email your submissions to your professor, either before or after the due date;
all coursework should be submitted through the online course (Moodle).
Assess and identify employer branding techniques
Assess online recruiting best practices
Examine strategies for recruiting a more diverse workforce
Identify various methods used for external recruitment
This assignment will use the readings and discussions as a base for externally researching and
evaluating company websites which use a variety of recruitment methods and techniques.
Required Materials
Dessler, G., & Chhinzer, N. (2019). Human resources management in Canada (14th
Canadian ed.). Pearson Canada Inc.
Review chapter 6 of the course textbook

  1. Visit YouTube to view the following video on employer branding:
    Randstad Group. (2016, May 13). 2016 talent management & employer branding
    insights [Video] YouTube. https://www.youtube.com/watch?
  2. Select and visit three company websites of your choice (not including the textbook
    example of McDonald’s on page 145), and review their approach to employer
    branding. Conduct research to gather information to address the following
    a. Of the three, identify one that is exemplary (i.e., makes you want to
    apply) and one that requires improvement (i.e., makes you question
    whether you would want to work there). What were your reasons for
    making these choices?
    b. How does your research of these websites relate to the YouTube video?
    c. How have these companies incorporated social media to support their
  3. Select and visit two new company websites of your choice (dierent from those
    listed above) and review their approach to online recruiting. Conduct research to
    gather information to address the following questions:
    a. What best practises are being used? (refer to page 160 in the textbook).
    b. What is being done (if anything) to recruit a more diverse workforce?
  4. Select and visit two additional websites that would be classied as internet job
    boards, executive search rms, or online networking sites. Conduct research to
    gather information to address the following questions:
    a. What type of external recruitment method is being used on these
    websites? What is the reason for your classication?
    b. What is the usefulness of this type of website to potential candidates?
  5. You are to gather the information and write a formal business report containing a
    site-by-site summary of the trip. The itinerary will identify the sites visited and
    topics covered.
    a. Your report must be concise (3-4 pages double spaced in 12-point font,
    excluding cover page and references pages).
    b. It must be well-written, but in lay terms so that anyone can fully
    understand your reasoning, include proper APA format and introduction
    that clearly outlines the purpose and ow of the essay, and a strong
    c. You must also provide a properly cited reference page at the end of the
    document (including all websites visited).
  6. Submit your formal business report as a Word (or other compatible text editor)
    document through the submission link.
    The Field Trip: Recruitment assignment will be marked in its entirety out of 100. The following
    rubric indicates the criteria students are to adhere to, and their relative weights to the
    assignment overall.
  7. Content (60%)
    a. Requested aspects of the websites have been
    included and described adequately with supporting
    details and examples.
    b. At least two research sources are included and are
    valid and robust.
    c. Conclusions supported by text and external sources. /15
  8. Communication (25%)
    a. Uses clear language, with topic-specic terminology
    used correctly and eectively.
    b. Information generally organized intelligently and
    holistically (i.e., not simply answers to questions).
    c. Proper introduction and conclusion to paper
  9. Attention to Detail (15%)
    a. APA formatting (title, headings, and references)
    applied accurately.
    b. No errors in spelling, grammar, and sentence
    Total /100

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