competing in the digital age

after the case study was written ” Twitter ” has not been successful. should Twitter start charging individual user for usage ?
Discuss the pros & cons of charging individual users and give a recommendation
to answer this question you must refer back to the economic and digital opportunities aspects of the course and apply the concepts and the models that you have learned . to simply give an opinion or recommendation without analysis will not suffice……..
i will attach Twitter case study and the slides to support the recommendation

Twitter sees itself as a global platform for public self-expression and conversation in real time.
By developing a new way for people to create, distribute and discover content, Twitter claims to have
democratised content creation and distribution, enabling any voice to echo around the world instantly
and unfiltered.
Twitter’s platform is simple: Tweets are limited to 140 characters of text. This constraint makes
it easy for anyone to quickly create, distribute and discover content that is consistent across Twitter
platform and optimised for mobile devices. As a result, Tweets drive a high velocity of information
exchange that makes Twitter uniquely “live.” Twitter aims to become an indispensable daily
companion to live human experiences.
Twitter has already achieved significant global scale, and it continues to grow. Twitter has
more than 230 million monthly active users, or MAUs, and more than 100 million daily active users,
spanning nearly every country. Its users include influential individuals and organisations, such as
world leaders, government officials, celebrities, athletes, journalists, sports teams, media outlets and
brands. Its users create approximately 500 million Tweets every day………

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