Assignment Brief Academic Year 2019/20
Module Title: Managing Innovation in Business Module Code: BM627
CW1: A full report of the key findings of
the innovation audit, including an
Executive Summary 2000 words
Assessment Weighting: 40%
Submission Date: 6th November 2020 at 13.59hrs Feedback Target Date: 20th November 2020
Please Specify: UG
This assignment is to be submitted electronically using Blackboard
- This assignment must be submitted electronically using Blackboard by 2pm on the submission
- To submit electronically you must upload your work to the e-submission area within the
Blackboard module concerned. Simple instructions are provided within the module.
- Please do not attempt to submit assignments direct to lecturers as this is not allowed and will
result in a non-submission being officially recorded
- You will receive a digital receipt as proof of submission. This will be sent to your Bucks e-mail
address; please keep this for reference.
- You are reminded of the University’s regulations on cheating and plagiarism. In submitting your
assignment, you are acknowledging that you have read and understood these regulations.
- Late submission within 10 working days of the deadline will result in the mark for the
assignment being capped at 40%. Beyond this time the work will not be marked.
- You are reminded that it is your responsibility to keep an electronic copy of your assignment for
Assignment format and other relevant instructions to students:
For your first assignment you are to produce a 2000 word written report. You are required to identify
an organisation of your choice, ideally based in the market sector or industry where you hope to start
your professional career. You should then conduct an innovation audit that examines the
organisation’s past, present and future innovation activities and capabilities.
This assignment tests the following Learning Outcomes for the module:
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Apply an evaluative approach to a range of business data, sources of information and
appropriate methodologies in identifying drivers of innovation within a business and
Analyse and illustrate how organisations and their leaders can successfully plan and
prepare for innovation;
Critically discuss the importance of organisational knowledge, knowledge transfer and
cross functional co-operation in order to analyse and assess innovation capability and
Actively engage in the identification of a new product/service for a chosen organisation
and identify the key activities required for its successful development;
Conduct an innovation/organisational development audit appropriate for the
introduction of the new product/service.
The Assignment Task:
You are to identify an organisation that will ideally be in the market sector you wish to work in once
In this first assignment, your task is to conduct an innovation audit of the selected organisation to
examine the organisations innovation history; the present level of innovation activities; and future
innovation requirements. The audit will factor in wider macro and competitive environment factors as
well as upstream and downstream supply chain participants.
Note: Words used in applied models, tables; charts etc… within the main body of the report
are NOT included in the reports word. Content placed in the appendices MUST have a clear
connection to the main body. Any work copied and paste into the report and/or the
appendices that is not discussed, analysed or mentioned will not be considered by the marker.
Suggested Report Structure.
Front Cover page
Executive Summary (NOT included in word count 400 words max)
Purpose of the report & structure (100 words)
The Organisation & Industry Overview
The Organisation and its Innovation History (500 words)
The Organisations existing Innovation Performance and Capabilities (800 words)
The Industry in 2020 (500 words)
Conclusion (100 words)
References – Harvard Format
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Generic Marking Criteria for Managing Innovation in Business 2019-20 CW1 – 100% weighting