Your task is to write a research plan that would convince a board to approve the cost of employees being given time away from their normal duties to conduct the research.

Assessment Type: Individual Research Plan

Word limit: 4000

Overview

The purpose of this assignment to is test your ability to apply the concepts and language introduced during the second of the course by writing a research plan that would convince a board to approve the cost of employees being given time away from their normal duties to conduct the research. This assignment will assist you to gain credibility within an organization by desgining contemporary business research to address organisational challenges.

Learning Outcomes

This assessment will determine your ability to:

• use high concept business research language to design business research and explain its importance.

• use relevant business research concepts to clearly and convincingly explain why and how those concepts could be used to design and conduct business research;and

• apply business research concepts and techiques to convince a board to approve the cost of employees being given time away from their normal duties to conduct the research.

This assessment is relevant to the following Learning Outcomes:

  • Identify, determine and communicate research designs to explore relevant aspects of a complex and ambiguous business problem;and
  • Develop, evaluate and communicate options for innovative business design based upon a business model design approach

Assessment details

Assessment Task 2 Task & Scope:

Your task is to write a research plan that would convince a board to approve the cost of employees being given time away from their normal duties to conduct the research.

We have deliberately used the term ‘research plan’ rather than ‘research proposal’ to emphasize that we are looking for content and structure suitable for presenting to a team of business executives or members of a company’s Board rather than the type of content and structure suitable for presenting to academic supervisors if you were preparing to enrol in a PhD Program.

Your section headings must include:

  • Introduction
  • The research problem and why it is important to this business
  • Which of the 4 primary practices discussed in What Really Works is this research project most closely relevant to, and why
  • Literature review
  • Methodology

Remember, your central goal is to present a research plan that is so clearly important and likely to lead to success that top management in the business will be prepared to spend money implementing the plan (i.e. carrying out the research). Much of being convincing and credible will rely on the details you present in the methodology section: how you plan to collect and analyse data. You are welcome to adopt the structure used by examples that have been studied during the second half of the course, however the problem you are focusing on has to be clearly different to any of the problems researched in the examples.

Individual Assessment Task 2 states that you can choose to write a research plan relevant to the organization where you work (with a focus on either one of the four primary or one of the four secondary practices), or you can use a topic we will provide that is relevant to the international hotel industry (with a focus on either one of the four primary or one of the four secondary practices).

For those who choose the second option, the topic is “Effective Leadership of staff working in luxury hotels”

Remember, your task is to write a research plan that would convince a board to approve the cost of employees being given time away from their normal duties to conduct the research into this topic.

In the learning materials, we have used 2 examples as exemplars: Example A, which focused on training needs (culture) and used qualitative interviews to gather data; and Example C, which focused on the future role of the Chief Information Officer (structure and culture) and used case study method.

The topic for example A was: Recruitment, Training and Retention of Talent in China – Challenges and Opportunities for Mandarin Oriental Hotel Group

For example B the topic was: Service Quality Issues of Luxury Hotels in China.

Note that the research topic is not the same as the research question (or questions

Assessment Criteria

CriteriaRating
HDDCRPN
Your section headings include:IntroductionThe research problem and why it is important to this businessWhich of the 4 primary practices discussed in What Really Works is this research project most closely relevant to, and whyLiterature reviewMethodology (20%)The section headings are as required and there is an adequate amount of content in each section: neither too much not too little; it is clear that you have understood what is required in each section.The literature review section includes topics that are of most relevance to the research question and concludes with a list of the factors which are most importantto arriving at a deep understanding of the research problemThe section headings are as required and there is an adequate amount of content in each section: neither too much not too little, and it is clear that you have understood what is required in each section.The literature review section includes topics that are of most relevance to the research question and concludes with a list of the factors which are most important to the research problemThe section headings are as required and there is an adequate amount of content in each section: neither too much not too littleThe section headings are as requiredThe section headings are not as required
The research question (or set of questions) is clearly stated along with an explanation of why that question (or set of questions) is important to this business (30%)The research question is interesting, relevant, importantand can genuinely be addressed by research.It is possible to deduce from the research question a method of addressing the questionand it is feasible to conduct fieldwork, for data collectionThe research question is interesting, relevant and importantand can genuinely be addressed by researchThe research question is interesting, relevant and importantThe research question provides some idea of what the research project is aboutThe research question lacks the clarity to provide some idea of what the research project is about
Convince a board to approve the cost of employees being given time away from their normal duties to conduct the research (30%)The research plan conforms to the required structure, and there is a systematic and clear explanation of how each section of the plan, including the methods outlined and how data will be analysed, are relevant to addressing the research problem, and why alternative research methods would have been less appropriateThe research plan conforms to the required structure, and there is a systematic and clear attempt to explain how each section of the plan, including the methods outlined and how data will be analysed, are relevant to addressing the research problemThe research plan conforms to the required structure, and there is a clear attempt to explain why the methods outlined – including how data will be analysed – should be used to address the research problemThe research plan conforms to the required structure, but there is little attempt to explain why the methods outlined should be used to address the research problemThe research plan does not adequately conform to the required structure, and there is an inadequate attempt to explain why the methods outlined should be used to address the research problem
The Appendix (or Appendices) provide the list of the interview questions that would be used, or the survey questionnaire that would be used, or the case study protocol that would be followed (20%)The proposed interview questions, or survey questionnaire items, or case study protocol are clearly relevant to the research question, are not confusing or vague or too demanding of time or thought for the proposed interviewees or respondents, and take into account key issues identified in the literature reviewThe proposed interview questions, or survey questionnaire items, or case study protocol are clearly relevant to the research question, are not confusing or vague for proposed interviewees or respondents, and take into account key issues identified in the literature reviewThe proposed interview questions, or survey questionnaire items, or case study protocol are clearly relevant to the research question and are not confusing or vague for proposed interviewees or respondentsThe proposed interview questions, or survey questionnaire items, or case study protocol are clearly relevant to the research questionThe proposed interview questions, or survey questionnaire items, or case study protocol are not clearly relevant to the research question or not provided