Advertising and Gender Stereotypes

Discussion 2.1: Managing Diversity – Advertising and Gender Stereotypes

Participate in this discussion to explore stereotyping and the impact it may have on the company’s diversity strategy.

On the Discussion Forum, post a 300-word response to the following question(s)/prompt(s); include at least one APA-formatted citation/reference to a source from this lesson:

Discussion Question

The European Parliament recently voted 504 to 110 to scold companies for “sexual stereotyping” in marketing their products. One reporter noted, “The lawmakers’ ire has many targets, from a print ad for Dolce & Gabbana (which has a woman in spike heels pinned to the ground and surrounded by sweaty men in tight jeans) to Mr. Clean, whose muscular physique might imply that only a strong man is powerful enough.” The concern, according to the committee report, is that stereotyping in such ads can “straightjacket women, men, girls, and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating, and dumbed-down for both sexes.”

Do you believe that gender stereotyping in marketing leads to discrimination? Could this have an effect on how employees perceive the company? Do you think companies should consider how they market their products as part of their diversity efforts? Explain.

Respond to at least two classmates’ posts on this subject, or a reply from your professor if there are not yet two student posts in the forum.

Managing Diversity Discussion Question 4-2 from Gomez-Mejia, L. R., Balkin, D. B., & Cardy, R. L. (2016). Managing human resources (8th ed., p. 144). Boston: Pearson Education.

Respond to Question 4-2 on page 144 to share your understanding of how stereotyping can impact a corporation.