You are required to produce a business report that demonstrates your understanding of key aspects of

Purpose of the Assessment This assignment has been designed to allow students the opportunity to explore the underlying importance and application of marketing concepts to benefit a given organisation. Assessment Task Your task within this assignment is to undertake a PESTEL analysis for an organisation of your choice that wants to better understand the external business environment of a country of your choice. ALL components of PESTEL must be addressed. Your submission must address the following: By reference to academic literature and secondary data sources review the complete PESTEL as a strategic marketing tool. Then with reference to secondary data analyse and evaluate the individual components. Your data must be made relevant to the company and country. ALL components of PESTEL must be addressed. The report will end with management recommendations concerning the market attractiveness to support the organisation’s decision to enter the market of your choice. You are required to produce a business report that demonstrates your understanding of key aspects of PESTEL analysis. The report should be of relevance to the organisation and be of interest to the Chief Executive (or equivalent). The advice, based on a PESTEL analysis, will be an important contributor in the decision to enter, or develop in, your chosen market. The report should have: ? an effective Executive Summary ? a sound theoretical and conceptual perspective of PESTEL, containing evidence of critical debate with reference to appropriate academic literature ? sound examination of PESTEL factors that the company will need to consider ? an effective practical foundation, which makes management recommendations. Presentation of PESTEL data in Tables will NOT count within the word count. The Executive Summary, Titles and Reference list also do NOT count within the word count. You MUST NOT contact the company or its employees or agents at all. Supplementary and Support Information can be viewed in this video. The information in this video forms an integral part of this assignment brief and is treated as such in assessment, grading and feedback: https://northampton.mediaspace.kaltura.com/media/M… ard/1_3eaky9v0 (5mins). Assessment Submission You must submit your work to the ‘Submit your work’ area of the Module NILE site. It is important that you submit your work to the correct module NILE site, and that your work is submitted on time by 23.59h (UK local time) of the submission date. You must submit BOTH a pdf version and a word doc version to the correct submission points on NILE. Failure to do so will be penalised by reduction of the grade by 10%. 3 The work will be submitted in business report format and should be 2000 words, +/- 10% (excluding Executive Summary, Contents page, titles and references list). University policy regarding the presentation of references must be followed. Word limits will be inline with Assessment and Feedback policy, which states that where the submission exceeds the stipulated word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the assessment. Abstract, Executive Summary, Bibliography, Reference list, Appendices and Footnotes are excluded from any word limit requirements. Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment have been met. If you have a problem with submitting to NILE email both versions to your local tutor immediately, and certainly before the submission deadline. Academic Practice This is an individual assignment. The University of Northampton policy will apply in all cases of copying, plagiarism, academic misrepresentation, or any other methods by which students have obtained (or attempted to obtain) an unfair advantage. Support and guidance on assessments and academic integrity can be found from the following resources: SkillsHub: https://skillshub.northampton.ac.uk Learning& Development: https://nile.northampton.ac.uk/webapps/portal/exec… p_id=_253_1 Assessment Support/Feedforward Feedforward will be provided through the video link above, workshop activities and/or online Collaborate sessions. Viva Voce All students should be prepared to undertake a viva voce to support their submission. The University and Module team reserve the right to undertake an oral exam at any time. Extensions There are NO extensions for resits. Mitigating Circumstances For guidance on Mitigating circumstances please go to https://www.northampton.ac.uk/about-us/governance-… where under Student Issues you will find detailed guidance on the policy as well as guidance and the form for making an application. Please note, however, that an application to defer an assessment on the grounds of mitigating circumstances should normally be made in advance of the submission deadline or examination date. 4 Late submission of work Any work submitted late will be awarded a LG grade. Assessment Guidance: See below. Resit work is assessed and graded as normal, but the final grade is capped at C-. Learning outcomes On successful completion of the module, participants will be able to: Knowledge and Understanding b) Critically select and apply relevant marketing theories, conceptual models and frameworks in the development of marketing strategies within a dynamic business environment to produce superior marketplace performance. c) Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of business & management with the goal of enhancing long-term shareholder value. Subject Specific skills d) Synthesise complex organisational based information, together with dynamic external data into effective marketing lead strategies. Key Skills f) Make discriminating use of a range of learning resources in order to solve organisational marketing related problems g) Communicate the solutions arrived at, and the thinking underlying them, in verbal and written form. Assessment criteria Please consult the Assessment Matters section of the Common Academic Framework – Student Guide for information on the general grading criteria. In order to gain a good pass for this assignment at this level students are expected to pay attention to the following generic grading criteria. 5 The actual grading criteria against which the submission will be judged are shown on pages 7 & 8: GENERIC GRADE CRITERIA These are the criteria required to achieve each classification at: Level 7 An outstanding Distinction A+ Work which fulfils all the criteria of the grade below, but at an exceptional standard A very strong Distinction A Work of distinguished quality which is evidenced by an authoritative comprehensive, detailed and systematic knowledge base and understanding for specialised area of study. A key feature will be the ability to work with creativity and originality using knowledge and insights at the forefront of the area of study. There will be a confident grasp of disciplinary methodologies for the discipline/area of study which will be consistently reflected in both own research and advanced scholarship, effectively integrating advanced skills of analysis, synthesis, evaluation and application on a firm foundation of critical facility. Work will be characterised by strong technical expertise to high professional standards, and there will be sustained evidence of confident, autonomous operation and judgment in complex and unpredictable professional situations both in relation to working with others and in relation to own functioning. Self-direction, creativity, practical understanding will be combined to demonstrate the qualities expected of an effective self cri tical independent learner exercising excellent measured judgment, and will be a consistent feature of work. A clear Distinction A- Work of very good quality which displays most but not all of the criteria for the grade above. An outstanding merit B+ Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relevant advanced intellectual or specialised skills. A very strong Merit B Work of commendable quality demonstrating a detailed and systematic knowledge base and understanding in specialised areas, informed by critical awareness of current issues, research based/theoretical insights at the forefront of the area of study. This will be supplemented by a good comprehensive understanding of disciplinary methodologies relevant to own research or advanced scholarship, which will be reflected in work which integrates skills of advanced analysis, synthesis, evaluation and application with critical awareness. There will be some evidence of originality in application of skills/knowledge, underpinned by good technical expertise which permits confident, autonomous operation in a range of complex and unpredictable professional situations. The ability to work autonomously, as a self critical independent learner exercising good and considered judgment, will be a consistent feature of work. A Merit B- Work of good quality which contains most, but not all of the characteristics of the grade above. 6 An Outstanding Pass C+ Work which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relevant advanced intellectual or specialised skills. A Very Good Pass C Work of capable quality which clearly demonstrates a systematic understanding of knowledge in specialised areas and a critical awareness of current issues, research based/theoretical knowledge at the forefront of the area of study, together with a sound understanding of methodologies applicable to own research or advanced scholarship. There may be limitations to the application of this knowledge and/or conceptual understanding of advanced scholarship, but there will be evidence of critical awareness in relation to analysis, synthesis, evaluation and application. The ability to exercise initiative as an independent and self critical learner in complex and unpredictable professional contexts will be demonstrated, as will threshold levels of technical expertise, although the scope of expertise may be limited. A Pass C- Work of satisfactory quality which contains most, but not all of the characteristics of the grade above. Fail F+ Work which indicates some evidence of a systematic, coherent and analytical engagement with key aspects of the field of study, including familiarity with current scholarship, and evidence of ability to utilise specialised skills, but which also contains significant limitations. F Work that falls well short of the threshold standards in relation to one or more of knowledge, intellectual, subject based or key skills at this level. F- Work of poor quality which is based on only minimal understanding, application or effort. It will offer only very limited evidence of familiarity with knowledge or skills appropriate to the field of study at this level. AG Work submitted but academic misconduct proven and penalty given was to award AG grade LG Work submitted but given an LG grade due to late submission NG Work submitted but work comprises no value G Nothing presented Grading / feedback guidance The table on the following pages serves as the specific grading guide to assist you in preparing, structuring, presenting and evaluating your own work. Tutor feedback will also include specific remarks on strengths and aspects for improvement as well as overall comments on the assignment as a who