Task 2
Collecting and analysing social media data
You will need to: -Decide and justify which SM platforms you will look at – JUSTIFY BACK TO YOUR PURPOSE AND YOUR POPUALTION OF INTEREST -Set out how you will collect/observe the data – HOW CAPTURE THE DATA – WHAT YOU ARE LOOKING FOR? -Consider any ethical considerations – ANONYMITY – JUST OBSERVING NOT INTERACTING -Set out how you will analyse the data -How big are the data sets involved? -How representative of the population of interest do you feel the analysis will be and discuss how relevant this is to gaining Insight in this way -Analyse the data gathered in a relevant format and in an effective way relating this to Consumer Behaviour theory where relevant – DETAILED ANALYSIS CAN BE IN APPENDICES -Provide 2-3 key Insights from the analysis and discuss how they would impact marketing decisions -Consider how and why these may be different from those found in task 1 -Aim 100 posts/comments across different platforms –
1000 words
| Suggested Structure | Task 2 |
| Title | Social Media |
| Sampling | Justify the Social media plaform based on objective and Population of interest |
| Data collection methods | How and what type of data |
| Ethics | Anonymity, and other best practices; observing not interacting |
| Analysis and Findings | Content/sentiment analysis and relate to theory |
| Insights | Celebrities/ influencer marketing for clothing brand (Different from Task 1) |
| Impact | Improved brand awareness |