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- Details of the Assignment
Assignment name: Portfolio (5000 word equivalent)
Component Number: 1
Assignment weighting: 100%
Assignment details: Choose an organisation that undertakes mostly digital marketing. You may find that using a smaller
brand, who perhaps started on a social media platform fulfils this brief better than an international firm.
Part 1 – Research
Undertake the research into where this firm currently sits in the market
- who are their customers?
- who are their competitors?
- where does the firm sit in the market?
- what are the firms strengths and weaknesses?
- What is the current external operating environment?
Part 2 – Plan
What direction(s) should the organisation next take and why?
What are the firms (many) options for how they could achieve that goal?
Part 3 – Report
Which ONE of the proposed options in part two should be undertaken?
What should be their SMART objective for the next 2-3 years?
Propose how and why the organisation should take this approach rather than any other.