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You are required to develop & deliver a 10 minute individually recorded video pitch to launch a brand-new multi-channel service/product with sustainable/ethical focus.

You are required to develop & deliver a 10 minute individually recorded video pitch to launch a brand-new multi-channel service/product with sustainable/ethical focus. You should utilise the New Product Development
process. Within your professional poster & pitch you will need to demonstrate strong knowledge of marketing &
sales theories & concepts. Your choice of organisation should be within the Aviation sector and should be agreed
during tutorial.

You should cover learning outcome 1, 3, 4 & 5.
Successful organisations that utilise effective Marketing & Sales processes create sustainable relationships
through vibrant creation, effective distribution & promotional activity across a variety of channels whilst
managing price.

This assignment will allow you to assume the role of a newly graduated Campaign Executive.
This will allow you to demonstrate you have the skills & knowledge to bring a new product to market; via a
variety concepts such as but not limited to; NPD, marketing & communications mix, STP, SMART KPI’S. The
firm you have started to work for is within the European aviation related sector.

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