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You are required to select and analyse a real-world example of the operations of a service(s) provided by a service organisation with an international presence.

Title: Individual Report – 2: real-world example of the operations of a service(s) provided by a service organisation with an international presence
Words count: max 2500
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Task Objective: You are required to select and analyse a real-world example of the operations of a service(s) provided by a service organisation with an international presence.
Write an individual report, with a maximum of 2,500 words.
Indicative content:
i. Set out the proposed company you are analysing in your report and why you have
chosen this company. Outline the approach you are taking in your review.
Describe why you think it is important to study this company/service(s).
ii. Broadly following the topics covered in this module you are required to analyse
the background (literature, other material) of the chosen service area that your
selected service organisation operates in.
iii. Perform an overall analysis of the service area, and the appropriateness of the
current operational elements. (For example, if considering the effects of new
technology
a. how have new technologies affected service design in this instance?
b. What do service operations managers have to consider in factoring in new
technologies?
c. What are customers’ expectations of, for example, self-service elements related
to new technologies, and how is this reflected in the service concept?
iv. Present your findings from the analysis
Consider the points of your analysis fully and justify your points with appropriate arguments.
Use academic references to support your arguments throughout.

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