Topic: 900 words report on the strategic context of the London Stock Exchange Group, PLC.
Overall word limit: 900 words individual report, excluding charts, diagrams, figures
This assignment is designed to be an introduction to the in-depth strategic analysis that will be required for the next summative assessment. The goal of this assignment is to provide a sophisticated contextual background on London Stock Exchange Group, PLC’s strategic focus, intent, performance, and any general opportunities/threats that warrant the need for a fine-grained strategic assessment/change.
The general objectives/goals will remain as a focused analysis on the strategic issues outlined in this assignment and to build on the work completed at this assignment. So this assignment is very important, please take it seriously.
A strong strategic analysis needs an appropriate focus and positioning over a strategic issue, which is the goal of this assignment. This assignment is designed to support students with the initial elements of the next summative assessment.
The students should critique, examine, and understand the different strategic decision-making levels within London Stock Exchange Group, PLC. They should communicate the corporate parent’s nature and its level of influence over the proceeding business segments within its portfolio (tip: how the firm defines its business segments can be found in their financial reports. They are commonly referred to as separate cost centres, operating segments, entities, etc., and indicate that there are potentially different strategies employed).
The student should point to any explicit statements of ‘strategic’ motivations/intents made by the London Stock Exchange Group, PLC. For example, does the firm state they are interested at growing their portfolio into a health/wellness market, address climate change/sustainability issues, improving their geographic market coverage, invest in R&D/Technologies, etc. The company data (website/financial reports/FTSE website, etc.) and various external sources (Industry Reports/Press Releases/Bloomberg/Financial Times/etc.) should support this. The student should attempt to paint a broad picture of the London Stock Exchange Group, PLC.; which may include information on market share, key categories, structure, vision/mission, M&As, Mega Trends (i.e. Covid-19, Artificial Intelligence, etc.), and synergies among the business units, etc from a top level.
The students are then expected to select a corresponding business level/competitive market that is involved in delivering the strategic intent outlined previously. Students should clearly identify the geographic and competitive market that will be analysed in-depth for the next summative assessment. Students are encouraged to elaborate on the value propositions, alongside the type of product and/or segment, and general information on how this segment is competing/developing/acting within a specific geographic region. The students should reflect on the notion of competitive advantage and explicitly state if they believe the firm currently in possession of, at risk of losing, or has an opportunity to obtain it. Some useful tools/frameworks that the students may choose to set this contextual scene are: Porter’s Generic Strategies, Ansoff Matrix, Innovation Posturing Strategies, Value Propositions, etc. The goal is to provide a rationale and focus for the further strategic analyses that will be conducted in the next summative assessment.
Students must display their capabilities to link practical observations with theoretical arguments found within the academic debates. The overarching goal of the analysis is to derive insight from the research to develop strategic recommendations.
Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font.
The word count should:
- Include all the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other items not specifically excluded below.
- Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.
Examiners will stop reading once the word limit has been reached, and work beyond this point will not be assessed.