Critically examine the primary skills prescribed as success factors in the digital marketing disciplines.

MK4511 – Developing Postgraduate Study and Learning

Semester One – Reassessment

Assessment One of Two – Individual coursework:

  • Weighted 40% of the module mark
  • 1,500-word essay (+/- 10%)

Learning Outcomes Assessed:

  1. Critically evaluate skills and essential attributes needed for success in the digital marketing discipline

Assessment Task:

Digital Marketing Skills

Critically examine the primary skills prescribed as success factors in the digital marketing disciplines. This question should be considered in light of the fast-paced nature of change in the sector.

Assessment Structure:

SectionWord CountNotes
IntroductionApprox. 150 WordsHighlighting the essay question and key elements of the essay
Subject BackgroundApprox. 400 WordsDefine the parameters of the essay
Primary ArgumentsApprox. 800 WordsShould aluminate robust and academically supported arguments for and against the proposition
ConclusionApprox. 150 WordsSummarising the key elements and outcomes

Supporting Notes:

  • Essay Planning – Essential element before writing any essay, clearly plan and define key arguments for and against the proposition
  • Headings are only advisory, Assessment One must be written in essay format.
  • Please review module content (Week 5) for further guidance on this.

Assessment Criteria:

Knowledge and Understanding of the Essay Question                                                   25%

Arguments and Critical Analysis                                                                                                               30%

Research, Evidence and Interpretation in Support of Key Arguments                     25%

Presentation, Structure and Referencing                                                                             20%

Resources and Support:

In support of your answers you are required to utilise various sources including, but not limited to, the core textbook, suggested extra reading, businesses databases (via the university’s library website) and reputable websites.

Academic coaches, WISER and Cite Them Right are invaluable sources of information and support, you are strongly encouraged to engage with these resources if necessary.

Academic Coach:             Information is available on your Starfish profile


Cite Them Right:    

Pre-submission Checklist:

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Grades and feedback will be provided within 15 working day

Late Submissions and Extenuating Circumstances:

Assessment submitted after the stipulated submission time and date, will be capped at 50%

Please seek further guidance in your Module Information Pack

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