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After reading Case 2: American Express Bank 2.0, write a two-page memo to the board, clearly outlining how the Enterprise Growth (EG) will achieve its goal of “re-imagining banking”

After reading Case 2: American Express Bank 2.0, write a two-page memo to the board, clearly outlining how the Enterprise Growth (EG) will achieve its goal of “re-imagining banking”. Please use material
from the case:
1 What was the main purpose and objectives for setting up EG?
2 To what extent was AXP’s mission and objectives in alignment or conflict with the EG group?
3 Why was AXP pursuing the underbanked? What were the risks involved? How would the risks be mitigated?
4 What strategy should AXP adapt in reaching out to the target demographic?
5 What overall strategy should EG adapt in implementing the plan, bearing in mind retaliation from incumbents?

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