Term Project: Part A
Your store is preparing a “Fortnight Festival” (a two-week promotion) honoring three of the
world’s great designers. This promotion will run throughout the store covering all departments.
Create a name and establish the aesthetics of your retail store and target market. You are NOT to use
an existing store. The promotion is to take place inside your store.
Store Aesthetics & Target Market
Explain the aesthetics of the new retail store created and its target market.
o On merchandise in reference to target market, one is not to use the original designer
products, Haute Couture or Made to Measure. Additionally, any designer high priced
prestige or luxury market items are not to be used.
o The purpose of using inspired designs and not high end price ones is to learn to recognize
designer signature characteristics in lower price categories from low to moderate.
Explain why each inspirational designer was a great and how their aesthetic translated to the
(For both apparel and accessories, you will be creating a department for each of the designers.
o In each department you will describe, with a written report including images of the
designer, why they are considered a “great.” (What are the characteristics of this
designer’s aesthetic that translates to your store today?)
Length: 5-6+ Pages, 1250-1800 words. It is to be in APA Format.
It is to be in-depth research and property cited.
Research is to include professional trade sources found in our Berkeley Library and these clearly
stated in the References’ (cited sources) Page.
Research is to be reviewed with SafeAssign on sources?
APA STYLE: Written submission must follow the APA-style. Here is a useful link to ensure
you follow these guidelines:
Sample of APA Style Paper: