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. You will provide the local newspaper with the written details of your promotion. The copy should include:

FAS 3327: Term Project: Part D
Part D: (It is to include info all 3 designers as one promotion in your store.
Advertising Copy:

  1. You will provide the local newspaper with the written details of your promotion. The copy
    should include:
    a) Where will the promotion be held?
    b) When it will begin and end?
    c) Who you are promoting?
    d) Why each great designer is significant then and now?
    e) What will be featured in product and incentives to shop?
    f) How you are setting up the departments with products and décor?
    It is to be a minimum of one page and written to attract the public/consumer to your store’s promotion.
    You are encouraged to write more.

  2. Length: 250-300+ Words; APA Format
    Format: APA
    APA STYLE: Written submission must follow the APA-style. Here is a useful link to ensure
    you follow these guidelines:
    https://owl.english.purdue.edu/owl/resource/560/01
    Sample of APA Style Paper:
    https://chat.library.berkeleycollege.edu/faq/71938
    Info to Help You
    Excerpt from: Store Layout from Additional Info on Developing Term Project, P. 3, posted
    in Course Information with Term Project (found in Modules) to help you.
    “Advertising Copy:
    The ‘Advertising Copy’ is what you will sent to the newspapers for publicity for your event and activities.
    Remember the Advertising Copy is paid by the retailer, it is an ad. In addition to the description for
    designer promotion, please include the Store Name, Address, Dates, Times, Activities and incentives.
    FAS 3327: Term Project: Part D
    2
    Research online on examples of newspaper advertising for retailers.
    For Step e: What will be featured in product and incentives to shop?
    Below are general links to examples to get you started. Also, check actual store promotions now such
    as Lord & Taylor, Macy’s and others for comparison.
    https://www.americommerce.com/the-top-10-most-popular-types-of-sales-promotions
    https://thrivehive.com/sales-promotion-examples/
    https://www.shopify.com/retail/119519171-3-time-tested-retail-sales-promotions-that-drive-foottraffic-and-build-loyalty
    https://www.brandwatch.com/blog/cause-marketing/
    https://learn.infusionsoft.com/sales/e-commerce/26-best-examples-of-sales-promotions-to-inspireyour-next-offer
    https://ids.uni.edu/agoodcause/2017/03/09/10-impactful-cause-marketing-campaigns/
    https://doublethedonation.com/blog/2017/04/cause-marketing-examples/

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