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Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis.

OL 665 Milestone Two Guidelines and Rubric
Overview: Not-for-profit organizations need inspirational leadership to assist them in achieving their missions and reaching their altruistic goals. In addition,
good communication practices promote positive public relations and attract supporters.


Prompt: Analyze the leadership strategies and communication practices of the not-for-profit organization on which you will perform your strategic analysis.


Specifically, the following critical elements must be addressed:
I. Introduction: Write an introduction to your paper that includes a hook and a controlling idea (thesis). The introduction should generate interest and let
the reader know what to expect in the paper.
II. Analysis:
a. Leadership:
i. Discuss the specific board structure present in your chosen organization, explaining the benefits of this structure.
ii. Discuss the current management strategies for recruiting, utilizing, and retaining human capital, including to what extent a succession
plan is in place.
iii. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers,

and staff.
b. Communications:
i. Discuss the current communication strategies being used throughout the organization, internally and externally, for promoting the
organization’s shared values.
ii. Discuss the organization’s public relations strategies and specific branding techniques.
iii. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and
externally.
III. Conclusion: Write a conclusion to your paper that summarizes the organization’s leadership strategies and communication practices. Tie the conclusion
back to your controlling idea (thesis).


Guidelines for Submission: Submit a 3- to 4-page Microsoft Word document (not including the title page or references). It should be double spaced with 12-point
Times New Roman font, one-inch margins, and APA formatting.
Rubric
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Introduction Meets “Proficient” criteria and
uses organizational information
and anecdotes to create a hook,
and a controlling idea (thesis)
alerts the reader to what to
expect from the discussion of
leadership and communication
Introduces leadership and
communication for the chosen
organization by creating a hook
and providing a controlling idea
(thesis)
Introduces leadership and
communication for the chosen
organization but the hook and
controlling idea (thesis) are weak
Does not generate interest or
provide a controlling idea (thesis)
15
Leadership:
Board Structure
Meets “Proficient” criteria, and
discussion demonstrates a
sophisticated awareness of the
nuances of board types within
not-for-profit organizations
Discusses the specific board
structure present in chosen
organization, explaining the
benefits of this structure
Discusses the specific board
structure present in chosen
organization, but discussion is
cursory, contains inaccuracies, or
does not explain benefits
Does not discuss the specific
board structure present in chosen
organization
10
Leadership:
Management
Strategies
Meets “Proficient” criteria, and
discussion demonstrates a
complex grasp of personnel
management strategies
Discusses the current
management strategies for
recruiting, utilizing, and retaining
human capital, including to what
extent a succession plan is in
place
Discusses the current
management strategies for
recruiting, utilizing, and retaining
human capital, including to what
extent a succession plan is in
place, but discussion is cursory or
contains inaccuracies
Does not discuss the current
management strategies for
recruiting, utilizing, and retaining
human capital
10
Leadership:
Leadership
Strategies
Meets “Proficient” criteria, and
evaluation demonstrates nuanced
understanding of how leadership
strategies and organizational
structure influence managing
boards, volunteers, and staff
Evaluates the current leadership
strategies and organizational
structure for strengths and
weaknesses in managing boards,
volunteers, and staff
Evaluates the current leadership
strategies and organizational
structure but evaluation is cursory
or contains inaccuracies
Does not evaluate the current
leadership strategies and
organizational structure
10
Communications:
Communication
Strategies
Meets “Proficient” criteria, and
discussion demonstrates a
sophisticated grasp of
communication strategies used to
promote shared values
Discusses the current
communication strategies being
used throughout the organization,
internally and externally, for
promoting the organization’s
shared values
Discusses the current
communication strategies being
used throughout the organization,
internally and externally, for
promoting the organization’s
shared values, but discussion is
cursory or contains inaccuracies
Does not discuss the current
communication strategies being
used throughout the organization
10
Communications:
Public Relations
Meets “Proficient” criteria, and
description demonstrates
nuanced understanding of the
organization’s public relations
strategies and branding
techniques
Discusses the organization’s
public relations strategies and
specific branding techniques
Discusses the organization’s
public relations strategies and
specific branding techniques, but
discussion is cursory or contains
inaccuracies
Does not discuss the
organization’s public relations
strategies and specific branding
techniques
10
Communications:
Advancing the
Goals
Meets “Proficient” criteria, and
evaluation demonstrates nuanced
understanding of how
communication strategies can
support advancing the goals of
the organization
Evaluates the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally
Evaluates the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally, but
evaluation is cursory or contains
inaccuracies
Does not evaluate the current
communication strategies for
opportunities for advancing the
goals of the organization both
internally and externally
10
Conclusion Meets “Proficient” criteria, and
rationale demonstrates an
insightful analysis of the
organization’s leadership
strategies and communication
practices
Summarizes the organization’s
leadership strategies and
communication practices while
demonstrating an understanding
of their effectiveness
Summarizes the organization’s
leadership strategies and
communication practices, but
summary is cursory and lacks
reflection on the effectiveness of
the strategies and practices used
Does not summarize the
organization’s leadership
strategies or communication
practices
15
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a professional
and easy to read format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%

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